Politics: The Fervor of Electoral Campaigns

In politics, egregors are intentionally created to generate unity and mass mobilization. A striking example is Barack Obama’s 2008 presidential campaign, which used the slogan “Yes We Can” to galvanize millions of people in the U.S. and around the world. This simple yet powerful phrase not only conveyed optimism but also evoked a sense of belonging to a collective movement toward change. The constant repetition of the slogan in rallies, social media, and news outlets created an egregor: a shared energy connecting voters to the idea of a better future, regardless of individual differences.

Similarly, in Nazi Germany, Hitler’s regime employed symbols like the swastika, passionate speeches, and massive rituals such as the Nuremberg rallies to forge an egregor that unified the masses under a common ideology. The repetition of slogans, powerful iconography, and the creation of a common enemy fed a collective energy that, while destructive, demonstrated the power of egregors to shape perception and behavior on a massive scale.

Religion: Rituals and Symbols That Unite the Masses

In religion, egregors have long been present. Organized religions use rituals, symbols, and icons to create a sense of community and devotion that transcends individuality. A clear example is the pilgrimage of millions of Muslims to Mecca during Hajj. This event is not merely an act of personal faith but a collective ritual that generates a powerful egregor: the energy of millions united in a common purpose, reinforced through chants, prayers, and synchronized movements.

Similarly, in Christianity, religious icons like the cross or images of saints act as focal points for collective devotion. Events such as Holy Week processions in Catholic countries, filled with music, religious imagery, and chants, create a charged atmosphere that binds participants into an egregor of shared faith.

Brands: Emotional Loyalty Through Advertising

In the commercial world, brands have mastered the art of creating egregors to foster emotional loyalty and mass consumption. Companies like Nike, Apple, and Coca-Cola do not merely sell products—they sell experiences, identities, and lifestyles. For example, Nike’s slogan “Just Do It” and its iconic swoosh have created an egregor that associates the brand with personal achievement and success. Coca-Cola has built an egregor around happiness and human connection through its festive campaigns and imagery.

Apple has also created an egregor around innovation, design, and exclusivity. Product launches, such as new iPhones, become global events that generate massive anticipation, with long lines of consumers eager to be part of the "Apple tribe."

Sports: Collective Energy in Stadiums

In sports, egregors are especially visible during large-scale events like football matches. A stadium full of thousands of fans singing and cheering creates a palpable egregor: a collective energy that unites individuals into a single “spirit.” This egregor is strengthened through pre-game rituals, team colors, chants, and symbols. Global events like the FIFA World Cup unite millions under a shared sense of national pride.

However, this collective energy can have a darker side, such as violent clashes between rival fans when passions overflow.

The Psychological Impact of Egregors: Feeling Part of Something Greater

Egregors, those psychic entities born from collective thought and emotion, have a profound influence over the mental state of individuals. They shape perceptions, decisions, and behaviors, enveloping you in a sense of belonging to something larger—an ideal or cause that appears to transcend your individuality. But this connection comes at a cost: egregors can erode free will, leading you to act according to the group’s will rather than your own values or reflections.

Operating on a psychological level, egregors trigger intense emotions such as euphoria, fear, or a need for acceptance, clouding critical judgment and pushing you toward impulsive decisions—like voting out of passion or following trends without questioning them.

Example: Political Egregors

In political contexts, egregors formed during election campaigns can alter your mental state, making you feel that your vote is part of a transformative movement. Passionate speeches about “justice for all” or “restoring greatness,” paired with mass rallies, chants, and symbols like flags, create an egregor that awakens powerful emotions: hope, indignation, or unity. In such a state, your psyche aligns with the collective energy, and you may vote driven by the emotion of the moment, without critically analyzing whether the candidate’s proposals are viable or aligned with your values.

How Egregors Limit Free Will

The power of egregors lies in their ability to alter your mental state, letting the collective will override individual intention. This happens because egregors activate emotions that weaken critical thinking, such as fear of exclusion, the need for validation, or the thrill of being part of something big. Immersed in an egregor, your psyche syncs with the group’s, and your decisions often reflect collective priorities over personal ones.

On social media, viral trends quickly form egregors. A catchy hashtag like #ForABetterWorld, paired with inspiring images and emotional testimonials, generates an egregor that makes participation feel like a moral duty. This collective energy can push you to share content or join a cause without verifying information or reflecting on implications.

Egregors profoundly impact your mental state by integrating you into a collective energy that feels empowering, yet comes with a cost: the limitation of free will. By reflecting on moments when you were carried away by an egregor, you can develop greater awareness of their influence and reclaim your ability to make autonomous decisions.